UI/UX
Prima Johns Atelier
Prima Johns needed a digital home that matches the brand: quiet, tailored, and intentional. We designed a dark, editorial website for collections, appointments, and storytelling—built around photography and a calm luxury palette.
2026
3 months
Prima Johns
UI/UXLuxuryBrand Website
The Challenge
The brand had strong tailoring and photography, but no website that felt as considered as the clothes. Standard e-commerce templates made the collection look generic.
Our Solution
We built a custom atelier site with a dark canvas, gold accents, and space for photography. Navigation is quiet: collections, appointments, journal, and contact.
The Result
The site now presents Prima Johns as a destination brand. Visitors can explore the collection and book a fitting without leaving the editorial experience.
Key Features
Editorial homepage with cinematic photography
Collection and lookbook browsing
Appointment booking for fittings
Brand journal and story pages
Refined dark theme and typography
Contact and boutique locator
Technologies Used
React
Java Spring Boot
Figma
Tailwind CSS
Framer Motion
Project Summary
ClientPrima Johns
CategoryUI/UX
Year2026
Duration3 months